Reach potential customers exactly when they research, compare and make decisions.
ChatGPT is becoming a new digital touchpoint throughout the customer journey. With ChatGPT Ads, companies can gain visibility at the exact moment users are asking questions, researching solutions, comparing providers and evaluating their options.
GROWSaaS helps B2B SaaS, IT and tech companies with the strategy, setup, campaign creation, tracking and optimization of their ChatGPT Ads.
Instead of simply searching for: “Project management software” a user might ask: “Which project management software is suitable for a company with 300 employees if resource planning and multi-project management are particularly important?”
This combination of context, problem and purchase intent is what makes ChatGPT Ads an interesting new performance marketing channel.
Companies can reach potential customers while they are:
ChatGPT Ads are paid advertisements displayed within ChatGPT.
They are shown separately from ChatGPT’s actual responses and can appear when an advertisement is relevant to the user’s current situation and conversation context.
A ChatGPT Ad can include elements such as:
company name,
headline,
description,
visual or creative,
link to a landing page.
This adds a new channel alongside Search Ads, Social Ads and Display Advertising: Conversational Advertising.
Important:
Advertising does not influence ChatGPT’s answers.
Ads are displayed separately from generated responses and are clearly labeled as advertising.
B2B purchase decisions increasingly begin long before the first sales conversation.
Potential customers research questions such as:
What is the right solution?
Which providers are available?
Which technology fits our requirements?
What are the alternatives to our current software?
Which solution is suitable for our company size?
This is exactly where ChatGPT can play an increasingly important role.
ChatGPT Ads allow companies to enter this research and decision-making process in addition to traditional Google or LinkedIn advertising. They are particularly relevant for:
A successful ChatGPT Ads strategy does not start with the longest possible list of keywords.
Instead, we analyze the situations and questions in which your offering can become relevant to a potential customer.
From these, we develop so-called intent clusters.
Example for a B2B SaaS Solution
Problem Intent: “Our projects consistently exceed budgets and deadlines.”
Solution Intent: “Which software helps with multi-project management and resource planning?”
Comparison Intent: “What alternatives are there to [Competitor]?”
Evaluation Intent: “Which project management software is suitable for companies with 500 employees?”
Buying Intent: “Which enterprise project management vendors should I evaluate?”
Learn how intent-based ChatGPT Ads targeting works in our B2B strategy guide:
01 · Strategy & Intent Mapping
We analyze your target audiences, ICP, product, customer journey, and relevant usage scenarios.
02 · Intent Mapping
The result is a set of clearly defined intent clusters that form the foundation of your campaign structure.
03 · Campaign Structure
We develop campaigns, ad groups, and messaging aligned with the identified user intents.
04 · Ads & Creatives
We create headlines, descriptions, CTAs, and suitable visuals for your ChatGPT Ads.
05 · Tracking & Conversion Setup
We set up the necessary tracking and measurement infrastructure, including UTMs and, depending on the package, GA4, GTM, and conversion tracking.
06 · Launch
Before launch, we review the campaign structure, tracking setup, creatives, and landing pages.
Once everything is ready, the campaigns go live.
07 · Optimization
After launch, we analyze performance, intent clusters, creatives, clicks, and conversions, and optimize the campaign based on the first available data.
990€
For companies that want to test ChatGPT Ads quickly and in a structured way as a new acquisition channel.
Included:*
1790€
For companies that want to test ChatGPT Ads quickly and in a structured way as a new acquisition channel.
Included:*
2990€
For companies that want to test ChatGPT Ads more comprehensively and build a scalable campaign and tracking structure from day one.
Included:*
*The media budget is not included in the package prices. Your company adds its own payment method to the ChatGPT Ads account and pays the advertising costs directly to OpenAI.
This means GROWSaaS does not pre-finance any media spend, while you retain full control over your advertising budget at all times.
And that is exactly how companies should view the channel at this stage.
Google Ads reach people who are actively searching for specific terms.
LinkedIn Ads enable highly precise B2B targeting based on companies, job titles, and professional attributes.
ChatGPT Ads, by contrast, add another touchpoint: the moment when a potential customer describes a problem, researches solutions, or compares different options.
For many B2B companies, the long-term question is therefore unlikely to be: Google, LinkedIn, or ChatGPT?
Instead: What role should each channel play within our customer journey?
ChatGPT Ads allow companies to place sponsored advertisements alongside relevant conversations in ChatGPT. Ads can be selected based on the intent and context of the current conversation, the advertiser's landing page, ad copy and creative, as well as advertiser-provided context hints. This makes ChatGPT Ads different from traditional keyword-based advertising.
Yes. Self-service access to OpenAI Ads Manager is currently available in Germany, Austria and Switzerland, allowing companies in the DACH region to create and manage ChatGPT Ads campaigns directly.
Not in the same way. ChatGPT Ads can use keywords as part of context hints, but they are not exact-match targeting controls. Instead, the system can interpret broader needs, topics and user intentions expressed naturally within a conversation.
ChatGPT Ads currently support different buying models including CPM, CPC and conversion-optimized CPC (oCPC). Advertisers define their campaign budgets and maximum bids.
For CPC campaigns, OpenAI currently suggests starting with a maximum bid of approximately $/EURO 3–5 per click, although actual costs depend on the auction, relevance and competition.
The advertisement remains separate from ChatGPT's answer.
Advertisers can also use UTM parameters, existing analytics platforms and OpenAI's conversion tracking. Conversion-optimized campaigns can use the JavaScript Pixel and/or Conversions API to optimize toward specific conversion events.
They can be particularly interesting for B2B and SaaS companies because potential buyers often use ChatGPT to describe business problems, research solutions, compare vendors and evaluate different approaches.
This gives advertisers an opportunity to reach prospects during research and decision-making situations rather than relying exclusively on search keywords or demographic targeting. However, ChatGPT Ads is still a relatively new platform and OpenAI currently does not publish general performance benchmarks by industry.
The three platforms capture different signals.
Google Ads primarily captures search intent — what somebody is actively searching for.
LinkedIn Ads are particularly strong for professional and company-based audience targeting.
ChatGPT Ads add conversational context — what problem somebody is trying to understand or solve within a conversation.
For many B2B companies, ChatGPT Ads should therefore be considered an additional acquisition touchpoint rather than a replacement for Google or LinkedIn Ads.
Optimizing a B2B software website requires more than technical SEO knowledge. It requires an understanding of complex products, long buying cycles, multiple decision-makers, and the questions that influence purchasing decisions.
GROWSaaS combines specialized B2B SaaS marketing expertise with content strategy, technical optimization, digital PR, and AI-driven marketing.
Built for Complex B2B Products
We understand how to communicate sophisticated software capabilities to CFOs, CIOs, IT leaders, operations teams, and other B2B decision-makers.
SEO, Content & PR Working Together
We connect website optimization, thought leadership, content marketing, and digital authority building instead of treating them as disconnected activities.
International Reach with DACH Expertise
Our team supports international SaaS and technology companies entering or expanding in Germany, Austria, and Switzerland, with localized strategies that reflect regional buyer expectations.
Focused on Business Outcomes
We look beyond rankings and traffic. Our goal is to help you reach relevant buyers, strengthen market positioning, and generate qualified demand.
Our team will answer all your questions. we ensure a quick response.
Tell us your challenge – we’ll schedule a discovery call with our experts to identify quick wins for your SaaS, Tech , or Industry business. No spam, just clarity.
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