PR and B2B Communications
Build your momentum with our Agency Services: PR & B2B Communications for multinational Saas Software and IT Businesses
PR & B2B Communications
Information security, investment protection, reliability and trust in product and services are characteristics that are crucial in the selection of IT solutions, business software and managed service providers. In order to achieve quick success with new products, new markets or new target groups, targeted communication and PR work is essential.
In contrast to digital advertising measures, such as search engine advertising (SEA, e.g. via Google Ads), PR and corporate communication is a cheaper, more effective and sustainable alternative to reach the focused target groups with the desired corporate messages:
Leads / prospects or potential customers
New employees (employer branding)
Resellers and business partners
Press, associations and other multipliers
Spread your word!
As a full-service agency for sustainable go-to-market concepts, we support IT companies in the strategic planning and implementation of successful corporate communications in B2B and B2C environments, including the following areas:
Conception and creation, localization or translation of press releases for the German-speaking market (DACH), e.g. about launches of new products and services, strategic partnerships, successes and new customers or opening of a new sales location.
Creation of professional articles that convey solutions and best practices for specific pain points of target groups and industries.
Conception and design of user reports, testimonials, and industry-specific use cases that provide useful experiences and background information as well as decision support for the local DACH market.
Expert / CEO interviews
Design and creation of interviews that focus on local experts, impart solution expertise, explain the strategic direction of the company or sharpen the company/service profile for specific target groups.
Business & Economy
IT & Technology
Industry Trade Media
& Channel Media
& Digital Lifestyle
Press & Media Relations
Editorial & topic planning
Maintenance of the press distribution list
Media monitoring & clipping of press coverage