ChatGPT Ads Agency
for B2B SaaS, IT & Tech
Reach potential customers exactly when they research,
compare and make decisions.
ChatGPT is becoming a new digital touchpoint throughout the customer journey. With ChatGPT Ads, companies can gain visibility at the exact moment users are asking questions, researching solutions, comparing providers and evaluating their options.
GROWSaaS helps B2B SaaS, IT and tech companies with the strategy, setup, campaign creation, tracking and optimization of their ChatGPT Ads.
Starting from €990 · Fixed price · No long-term contract · Ad budget not included
From Start-Ups to established companies - Some of our successful SaaS & B2B-Clients
Advertising is changing: from keywords to intent
With Google, potential customers search for keywords. With ChatGPT, they often describe the actual problem they are trying to solve.
Instead of simply searching for: “Project management software” a user might ask: “Which project management software is suitable for a company with 300 employees if resource planning and multi-project management are particularly important?”
This combination of context, problem and purchase intent is what makes ChatGPT Ads an interesting new performance marketing channel.
Companies can reach potential customers while they are:
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researching a specific problem,
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exploring possible solutions,
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comparing different vendors and products,
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defining their requirements,
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or preparing a purchase decision.
What are ChatGPT Ads?
ChatGPT Ads are paid advertisements displayed within ChatGPT.
They are shown separately from ChatGPT's actual responses and can appear when an advertisement is relevant to the user's current situation and conversation context.
A ChatGPT Ad can include elements such as:
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company name,
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headline,
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description,
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visual or creative,
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link to a landing page.
This adds a new channel alongside Search Ads, Social Ads and Display Advertising: Conversational Advertising.
Important
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Advertising does not influence ChatGPT's answers.
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Ads are displayed separately from generated responses and are clearly labeled as advertising.
Why ChatGPT Ads are particularly interesting for B2B
B2B purchase decisions increasingly begin long before the first sales conversation.
Potential customers research questions such as:
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What is the right solution?
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Which providers are available?
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Which technology fits our requirements?
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What are the alternatives to our current software?
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Which solution is suitable for our company size?
This is exactly where ChatGPT can play an increasingly important role.
ChatGPT Ads allow companies to enter this research and decision-making process in addition to traditional Google or LinkedIn advertising.
They are particularly relevant for
B2B SaaS
Software products with complex use cases and clearly defined target audiences.
IT & Technology
Providers whose solutions are evaluated based on technical requirements, integrations or specific business challenges.
Enterprise Software
Products with longer sales cycles and extensive research and comparison phases.
Consulting & Specialized Services
Providers that potential customers search for because they have a specific challenge, requirement or project.
From Keywords to Intent Clusters
A successful ChatGPT Ads strategy does not start with the longest possible list of keywords.
Instead, we analyze the situations and questions in which your offering can become relevant to a potential customer.
From these, we develop so-called intent clusters.
Example for a B2B SaaS Solution
Problem Intent: “Our projects consistently exceed budgets and deadlines.”
Solution Intent: “Which software helps with multi-project management and resource planning?”
Comparison Intent: “What alternatives are there to [Competitor]?”
Evaluation Intent: “Which project management software is suitable for companies with 500 employees?”
Buying Intent: “Which enterprise project management vendors should I evaluate?”
How we build your ChatGPT Ads Campaign
01 · Strategy & Intent Mapping
We analyze your target audiences, ICP, product, customer journey, and relevant usage scenarios.
02 · Intent Mapping
The result is a set of clearly defined intent clusters that form the foundation of your campaign structure.
03 · Campaign Structure
We develop campaigns, ad groups, and messaging aligned with the identified user intents.
04 · Ads & Creatives
We create headlines, descriptions, CTAs, and suitable visuals for your ChatGPT Ads.
05 · Tracking & Conversion Setup
We set up the necessary tracking and measurement infrastructure, including UTMs and, depending on the package, GA4, GTM, and conversion tracking.
06 · Launch
Before launch, we review the campaign structure, tracking setup, creatives, and landing pages.
Once everything is ready, the campaigns go live.
07 · Optimization
After launch, we analyze performance, intent clusters, creatives, clicks, and conversions, and optimize the campaign based on the first available data.
Our ChatGPT Ads Packages
START
€990
Test ChatGPT Ads
For companies that want to test ChatGPT Ads quickly and in a structured way as a new acquisition channel.
Included:
✓ 45-min Kick-off
✓ ChatGPT Ads Account & Campaign Setup
✓ 1 Campaign
✓ Up to 2 Ad Groups
✓ 2 Intent Clusters
✓ 4 Ad Copy Variants
✓ 2 Ad Visuals
✓ Basic Tracking Setup
✓ QA & Launch
✓ 7 Days of Monitoring
✓ Performance Summary
Ideal for:
A first structured channel test.
GROW
€1,790
Validate ChatGPT as a Growth Channel
For companies that want to test multiple user intents and gain more reliable insights into the potential of ChatGPT Ads.
Included:
✓ 60-min Kick-off
✓ ICP & Targeting Review
✓ 4 Intent Clusters
✓ Account & Conversion Setup
✓ UTM & GA4 Tracking
✓ Up to 2 Campaigns
✓ Up to 4 Ad Groups
✓ 8 Ad Copy Variants
✓ 4 Ad Visuals
✓ CTA Testing
✓ Landing Page Review & Basic CRO
✓ QA & Launch
✓ 14 Days of Monitoring & Optimization
✓ Bid & Budget Optimization
✓ Performance Report
✓ 30-min Results Call
Ideal for:
Companies that want to validate ChatGPT Ads as a new performance marketing channel.
ChatGPT Ads Budget
The media budget is not included in the package prices.
Your company adds its own payment method to the ChatGPT Ads account and pays the advertising costs directly to OpenAI.
This means GROWSaaS does not pre-finance any media spend, while you retain full control over your advertising budget at all times.
SCALE
€2,990
Build ChatGPT Ads as a Scalable Acquisition Channel
For companies that want to test ChatGPT Ads more comprehensively and build a scalable campaign and tracking structure from day one.
Included:
✓ 90-min Strategy Workshop
✓ ICP & Buyer Journey Review
✓ 6 Intent Clusters
✓ Competitor & Messaging Review
✓ Full Account Setup
✓ Conversion Tracking
✓ OpenAI Pixel / Tracking Integration
✓ GTM, GA4 & UTM Setup
✓ Up to 3 Campaigns
✓ Up to 6 Ad Groups
✓ 12 Ad Copy Variants
✓ 6 Ad Visuals
✓ CTA Testing
✓ Landing Page Conversion Audit
✓ Detailed CRO Recommendations
✓ QA & Launch
✓ 30 Days of Campaign Management
✓ Bid, Budget & Creative Optimization
✓ Intent Performance Analysis
✓ Detailed Performance Report
✓ Scaling Roadmap
✓ 60-min Strategy & Results Call
Ideal for:
Companies that want to systematically establish ChatGPT Ads as an additional acquisition channel.
ChatGPT Ads Packages Comparison
ChatGPT Ads are not a replacement for Google
or LinkedIn Ads
And that is exactly how companies should view the channel at this stage.
Google Ads reach people who are actively searching for specific terms.
LinkedIn Ads enable highly precise B2B targeting based on companies, job titles, and professional attributes.
ChatGPT Ads, by contrast, add another touchpoint: the moment when a potential customer describes a problem, researches solutions, or compares different options.
For many B2B companies, the long-term question is therefore unlikely to be: Google, LinkedIn, or ChatGPT?
Instead: What role should each channel play within our customer journey?
ChatGPT Ads FAQ: Costs, Targeting etc.
Free Guide
The ChatGPT Ads complete Guide 2026
Everything you need to understand, plan and launch ChatGPT Ads in 2026.
Inside the Guide:
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✅ How ChatGPT Ads work and where they are available
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✅ Targeting, intent clusters, formats, costs and tracking
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✅ B2B strategy, examples and campaign best practices
“Working with GROWSaaS for the past year, supported us tremendously in increasing our brand awareness in the German market. Their expertise in finding the right local opportunities, together with their proactive approach, made them a great partner for boosting our marketing efforts in this region."
Hamutal Lazard, Senior User Acquisition Manager
Test ChatGPT Ads as a NEW Acquisition Channel
ChatGPT Ads give companies a new way to reach potential customers —
not only based on what they are searching for, but also on what they are trying to achieve.
We turn this into a structured test with clearly defined intents, messaging, creatives, tracking, and measurable results.